Our media product is aimed at teenagers, so we decided to cast our actors used in our film, also as teenagers so that the audience can relate to the narrative.
We also considered gender, as a girl myself with a group of friends majority female, they were our main target audience, so again we cast our actors to be female so the audience can again relate to the narrative.
Above I have two images, one is my media product, with my main character, and the second is Easy A with a typical main character female, Olive Pendergast, in distress coping with teenage life.
Easy A is a film about Olive Pendergast , who to survive secondary school relies on rumours to advance her social standing. However she manages to find herself in constant distress, and looses friends, and goes off the rails.
Olive is portrayed as a very stereotypical teenager, as our main character, Molly is. In comparison to our media product, Olive is a lot more straight and clean-cut.
Our media product is representing current teenage life. Our cast were requested to wear stereotypical costumes, which consisted of, Molly wearing a skirt and a top and heels, and Emma wearing jeans a jacket and boots. We felt this dress would relate to our audience in that it is current and fashionable. In Easy A when Olive begins to rely on the rumour, she begins to act up to it and dress in a provocative way, we wanted to use this to show rebelliousness in Molly, but to adapt it from Easy A we toned it down to suit our audience members which could consist of young adults.
Further stereotypical views are portrayed when Olive is shown, drinking alcohol and becoming drunk at her friends party, which again teenagers in this current society are portrayed to do. However we felt Olivia portrayed drinking was a little mild, and we wanted to portray the harsh reality of teenagers drinking, which is why we chose to have our character drinking at night in the streets, this enhances the theme of potential horror and urban realism.
I feel our film is taking a realistic view on teenage life, in this current time. Easy A,have seemed to cling to the idea of the stereotypical and largely over stereotypicalize the teenager and teenage social groups.
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